Marketing & Sales

 This course introduces students to the theory and application of modern Canadian marketing
 concepts, principles, and techniques, and examines the importance of marketing in society as
 well as within a company. With the objective of learning how to develop a comprehensive
 marketing strategy and creating loyal customers, the major components of the marketing mix
 are studied.

 Course Prerequisite(s)

 * Business Essentials
 * Microsoft Word Level 1
 * Introduction to the Internet