The Business in the Digital Age course introduces students to the effects the Internet and other modern technological innovations have had on the global business landscape, specifically the components of e-business: business to business commerce, business to consumer commerce, and internal business processes. It focuses on how technology has altered the way businesses operate, with respect to communications, distribution, sales and marketing, procurement, and the management of information. In addition, students examine how organizations use the Internet and software systems to remain productive and competitive in their existing marketplaces, thereby driving technological innovation. Learning objectives for each module are accomplished through a combination of theory and conceptual application within exercises. Students are given ample opportunity to practice, apply, and develop their e-business knowledge and skills through review questions and practical exercises. Multimedia content is incorporated in this course to introduce, discuss, and enhance the learning experience.
Course manual is provided for on-going reference. There is a final exam upon completion of the course. Participants who receive 75% or higher on their exam will receive a certificate.
Module 1: The Emergence of the Digital Age; What is E-Business?
Module 2: Electronic Data Interchange (EDI); EDI and the Internet; Extensible Markup Language (XML) and E-Business
Module 3: Introduction to Business to Consumer Commerce; The Dot Com Era and Beyond; Business Strategies and Models for B2C Commerce
Module 4: Internal Communications Tools and Systems; Document Management Systems; Knowledge Management
Module 5: Enterprise Resource Planning Overview; Human Resource Management Systems (HRMS); Workforce Training and Development Tools
Module 6: Technology and Customer Relationships; The Marketing Information System Component; The Sales Force Management Component; The Customer Service Component
Module 7: Conducting and Analyzing Market Research; Multi-Channel Marketing
Module 8: Overview of Wireless Technologies; Wireless Technologies; Security and Privacy Issues; Trends and Innovations; Bridging Gaps: Technology and Developing Nations