When designing a website, the last thing that you want is for a user to come across the website you’ve created and find that they are unable to navigate it. A poorly designed website can lead to less traffic from potential customers, frustrated that they can’t find what they’re looking for easily. In some cases, a user could even form a bad impression of the business the website represents, just because they found it hard to use. So how can you, as a web designer, prevent these adverse effects from happening? The answer lies in creating a customer-centric web design. Here’s what that means, and why it’s important to apply to every website you create.
What “Customer-Centric Design” Means
A customer-centric website design refers to a website that promotes accessibility, or is in other words “user-friendly”. Users get deterred by cluttered, confusing, and illogical website designs, and designing a website that is customer-centric means ensuring that customers will be able to navigate the website and find what they’re looking for without experiencing frustration or confusion. A customer-centric website is one that is clearly organized, informative, easy to navigate, and takes the customer’s needs into account. By applying a customer-centric perspective to your web design training, you can help businesses gain more traction and increase user satisfaction, both of which can help a business boost its customer base.
A Customer-Centric Design Can Promote Positive Associations with a Business
A badly designed website can lead a user to make a lot of assumptions about a company—none of them good. A user might think that a business doesn’t take pride in its image or care about how it is perceived. Since a website is often a potential customer’s first impression of a business in today’s digital world, it’s important that a website reflects the values and message that the business wants to send to its customers. A professional with a web designer diploma can cultivate a positive association for a customer by creating a clean and attractive website that shows that a business truly cares.
A customer-centric web design can help a customer to think positively of a business
A Customers’ Problems Can Be Solved
Another way that web design professionals can use websites to increase customer satisfaction is by designing a site that takes into account the needs of the customer. A customer-centric website helps customers by providing access to important information that will solve their problems. Features such as a “Frequently Asked Questions” page or a form for feedback helps the customer to find what they are looking for. These features will improve the customers’ experience, and make the website more useful and user-friendly.
It Can Increase Conversion Rates
Conversion rates refer to converting a user, or website visitor, into a customer. For businesses, this one is likely the most important function of a website, and if you’re getting your web designer diploma, this is certainly something you’ll want to keep in mind when building a website. Higher conversion rates mean higher sales for the business, and this can be achieved with a few simple web design tricks. Websites should be simple and modern, rather than busy, in order to attract users and increase traffic. Additionally, using a color scheme that emphasizes areas of the website that users should visit will help them stay drawn to the page. Keeping it simple, sleek, and to the point is key to creating a website that users will be drawn to, and stay drawn to, allowing businesses to generate sales.
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