Medical Practice Marketing enhances marketing knowledge specifically with regard to a medical setting where advertising methods are limited by various regulators and government. Students learn that the healthcare industry is unique in that it markets a service funded by the provincial government and utilized by the public. Topics include marketing methods specific to medical practices, marketing versus advertising, patient satisfaction, the medical office mission statement, patient education, and delivering quality medical service to create successful word of mouth campaigns and positive community relations. Students learn how to market for both new and established medical practices, as well as government-funded and third party-funded services and clinics. Internal marketing campaigns are discussed, and one specific to healthcare is created utilizing marketing and sales strategies and PowerPoint skills.
In addition to quizzes and a presentation, there is a final exam upon completion of the course. Students must achieve a mark of 75% to successfully complete the course.
Introduction to Marketing a Medical Practice: Identifying the methods of marketing a medical practice, selling the practice’s services, and internal marketing
Quality Service: Recognizing patient satisfaction in connection with providing quality service
Patient Education and Staff Satisfaction: Developing patient education and staff satisfaction through the use of The Mission Statement and Newsletters
Marketing Tools: Identifying effective marketing tools and professional advertising methods